Kelvin Hung's Portfolio

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About Me

HealthyHive

Amway

Coming Soon!

Visual Design

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Home

About Me

HealthyHive

Amway

CommuniMate

ARM

Visual Design

Play

HealthyHive

A habit tracker that focuses on community building, accountability, and providing a fun way to better your lifestyle at your own pace.

Timeline

Nov ‘24 - Dec ‘24

Project

Academic Case Study

Tools

Figma

Illustrator

After Effects

Contributions

User Experience

Design System

Visual Design

Discovery

New individuals entering the fitness journey often feel overwhelmed and struggle to create manageable daily routines for establishing healthy habits.

This challenge contributes to a concerning trend where new users experience a 28% drop in retention of health and fitness apps by the end of their first month.

This challenge contributes to a concerning trend where new users experience a 28% drop in retention of health and fitness apps by the end of their first month.

This challenge contributes to a concerning trend where new users experience a 28% drop in retention of health and fitness apps by the end of their first month.

What factors are contributing to the low retention rate?

To gain a better understanding, I conducted a competitive analysis and interviews to assess areas for improvement and explore different platforms that could be integrated.

Upon analyzing the competitors and conducting interviews, I discovered that the majority of popular platforms exhibit varying characteristics, each with distinct shortcomings.

To gain a better understanding, I conducted a competitive analysis and interviews to assess areas for improvement and explore different platforms that could be integrated.

Upon analyzing the competitors and conducting interviews, I discovered that the majority of popular platforms exhibit varying characteristics, each with distinct shortcomings.

To gain a better understanding, I conducted a competitive analysis and interviews to assess areas for improvement and explore different platforms that could be integrated.

Upon analyzing the competitors and conducting interviews, I discovered that the majority of popular platforms exhibit varying characteristics, each with distinct shortcomings.

Complex Onboarding

Limited Social Interactions

Lack of Personalization

Overload Information

Insufficient Motivation

Centralized Data Collecting

Models

Based on the data collected, I proceed to take the key findings and formulate visual representations.

Persona
Persona
Persona
Current Journey
Future Journey
Persona
Persona
Persona
Current Journey
Future Journey
Persona
Persona
Persona
Current Journey
Future Journey
Persona
Persona
Persona
Current Journey
Future Journey

Design

How do we establish an ecosystem that is fun and proactive?

The primary objective of this application is to merge the qualities of a fitness tracker and a habit tracker into a unified and cohesive ecosystem. It aims to be not only simple and effective but also engaging, incorporating elements of gamification to attract users and build a community.

Elaborating further, communities function much like a hive, where success depends on members working together in harmony and relying on one another to thrive.

Every application has its own unique theme. Mine is bees.

Elaborating further, communities function much like a hive, where success depends on members working together in harmony and relying on one another to thrive.

Every application has its own unique theme. Mine is bees.

Elaborating further, communities function much like a hive, where success depends on members working together in harmony and relying on one another to thrive.

Every application has its own unique theme. Mine is bees.

Formulating the experience

By integrating the user flow and information hierarchy, I created a comprehensive understanding of how users would interact with the application, effectively illustrating the primary workflow from start to finish.

Hive Grid Interactions

Incorporating an fun use of a honeycomb being the main attraction for managing your habits & community. It gives the a unique experience as well as challenging the standardized norms of layout design.

Accountability

With this habit reminder, it gives users the ability to see the progression of others and remind them to continue to strive for their daily objectives.

Reward System

By incorporating a point system, users can earn perks and rewards to enhance their journey, supported by a visual ranking metric and the ability to redeem accumulated points.

Testing

Evaluating the experience

The usability study conducted through Useberry, aims to evaluate the effectiveness of the habit tracking and community features by observing user interactions.

This study focuses on assessing the user interface and experience, ensuring they meet user needs and expectations.

The usability study conducted through Useberry, aims to evaluate the effectiveness of the habit tracking and community features by observing user interactions.

This study focuses on assessing the user interface and experience, ensuring they meet user needs and expectations

Results

Reward Icon placement took most participants longer to discover with an overall usability score of 3 out 5.

Participant found it easy to locate Hive users.

50% of participants were initially confused by the need to press multiple buttons to complete an action, suggesting it to be one single function.

Reward Icon placement took most participants longer to discover with an overall usability score of 3 out 5.

Participant found it easy to locate Hive users.

50% of participants were initially confused by the need to press multiple buttons to complete an action, suggesting it to be one single function.

Reward Icon placement took most participants longer to discover with an overall usability score of 3 out 5.

Participant found it easy to locate Hive users.

50% of participants were initially confused by the need to press multiple buttons to complete an action, suggesting it to be one single function.

83% Completion

17% Drop

Average: 9 min 33.4s

NExt Steps

Prioritize Feature Enhancements

Based on the user feedback and insights gathered, prioritize the features that require enhancements or new additions. Focus on those that align with user needs and preferences. Developing the preferences for users so they have freedom to choose between information being displayed publicly.

Expand Community Features

Develop more community engagement through challenges, providing a platform for users to interact more with one another.

Conduct More A/B Testing

To further optimize user engagement and retention, specifically focusing on gamification elements, community engagement tools, and incentive programs.